Core Design Process
How many phases are part of the Core Process and what are they?
There are 5 phases and they are define, structure, design, build, and measure.
What is “Scope Creep” and how can you prepare for it?
The scope creep is when your project goes from something defined to something significantly bigger. You can prevent it by telling your client and your team at the kick off meeting how keeping careful tabs on the schedule, deliverables, and process will help keep the project on target.
What are the two ways to combat content delay?
Hire a content manager to oversee the content delivery process, and create a content delivery plan outlining realistic dates for delivery according to readiness.
What does the “QA” in QA testing stand for?
Quality Assurance
What do the authors mean when they refer to “Smart Design?”
Smart design is focused on the audience experience. You achieve it when you think like your audience.
Gathering Information
What does the word “Discovery” refer to?
It refers to a thinking process to allow team members to put themselves in the minds of the site’s users and understand the target audience, the company, the site and the project as much as possible.
Give me a couple examples of “good client” attributes and “red flag client” warning signs.
Good client attributes: Answers the client survey and a clear and detailed manner; is part of the solution instead of the problem.
Red flag client attributes: The client doesn´t know what the content should be, but wants it to look cool; indecisive, changes mind frequently, unable to articulate feedback.
Understanding your Audience
What is an audience profile? What is another name for it?
It is a detailed appraisal of our customers’ characteristics, attitudes and behaviors. It is also called a persona.
Name some of the things you need to analyze when determining an audience’s capabilities?
Preferred browser, bandwidth, monitor size, operating system.
